Kappasutra

The original Kappa logo, Omini, features the silhouette of a man (left) and woman (right) sitting back to back in the nude, and was taken during downtime of a bathing suit catalogue shoot (shout to Beatrix bathing suits) – the photographer just happened to like the way the outlines of their bodies were traced by the back lighting. The shot never made the bathing suit catalogue but instead in 1969 became the logo of italian sporstwear brand Robe di Kappa, or as we know it now, Kappa. According to the brand Omni ‘symbolisises the mutual support between man and woman and their completion’. It was this sense of ‘completion’ though that we wanted to take a step further – quite literally to the climax – via the apex of inter-human completion, aka sex/fucking etc, reimagining the silhouette through positions from the Karma Sutra. And what brand could possibly be more fitting to wear for the ultimate physical activity than Kappa itself…

LOGO Kappasutra

LOGO Kappasutra

LOGO Kappasutra

LOGO Kappasutra

LOGO Kappasutra

LOGO Kappasutra

Photography: Aza Shade
Styling & words: William Edwin Wright

Clothes courtesy of Retired.